What it does
Content Performance is a Google Search Console-connected 'content performance inbox.' It pulls clicks, impressions, and ranking position for your published content and presents them in a single stream.
It doesn't just display raw metrics; it diagnoses which of your content is underperforming and why. So you don't have to stare at a numbers report and interpret it yourself.
Finally, it closes the loop: rather than only flagging that a piece is falling behind, it tells you what to fix or regenerate. The data becomes action, not just information.
Why it matters
Most teams never look at content after publishing — it ships and gets forgotten. Content Performance closes that blind spot so you can see which content actually works.
Search Console data is valuable but hard to interpret in its raw form. This feature turns clicks-impressions-position into a direct diagnosis, answering 'why is this content underperforming?' for you.
Most importantly, it builds a feedback loop: measure, diagnose, fix, regenerate. That loop turns your content from a one-time output into an asset that improves over time.
How to use it
- 1
Connect Search Console
In /hesabim/performans, connect your Google Search Console account. The connection is a prerequisite for pulling clicks, impressions, and position for your published content.
- 2
Open the performance inbox
Once connected, your content's performance is listed in a single stream. Think of the inbox as a queue of content to act on.
- 3
Review clicks, impressions, and position
For each piece, see the clicks, impressions, and ranking data pulled from Search Console. These metrics show which content draws attention and which is falling behind.
- 4
Diagnose underperforming content
Read the diagnosis for content that's below expectations. The feature doesn't just show a low number — it explains the likely reason behind it.
- 5
Apply the recommended fix
Follow the suggestion that accompanies the diagnosis: learn what to fix or regenerate, and return to the relevant content. The loop closes with action.
- 6
Re-measure after fixing
After a fix, return to the performance inbox to watch how the metrics shift, and repeat the steps if needed.
Tips
- Check the inbox regularly; performance data accumulates over time and trends only become clear that way.
- Watch for signals like high impressions but low clicks — that's often the easiest yet most rewarding fix.
- Use the diagnosis as a to-do source; every piece falling behind is a concrete loop you can close.
- Don't expect instant results from a fix; search data reflects with a delay, so allow time before re-measuring.
Frequently asked questions
What do I need for it to work?
Your Google Search Console account must be connected. The connection is a prerequisite for pulling clicks, impressions, and position for your published content.
Does it only show metrics?
No. Beyond showing raw clicks, impressions, and position, it diagnoses which content is underperforming and why, then tells you what to fix or regenerate.
What does 'closing the loop' mean?
It means completing the feedback loop between measuring, diagnosing, fixing, and regenerating. The feature closes it by flagging content that's falling behind and telling you what to do.
Which content's performance do I see?
You see the performance of your published content that Search Console pulls data for; clicks, impressions, and ranking are listed in a single inbox stream.