What it does
A brand kit is the bundle of settings that carries your brand and business context into every generation. Your logo, colors, tone of voice, what your business does, the services you offer, and your target customer all live here.
You can enter this information yourself, or you can let the tool crawl your website and build the kit automatically. The tool gathers the context from your site and assembles your brand kit for you.
Once a brand kit is defined, it kicks in on every generation and makes the copy specific to your brand. As a result, the output feels written in your brand's voice rather than like a generic piece of AI text.
Why it matters
Content generated without brand context may be technically correct yet personality-free, full of general sentences that could belong to any business. A brand kit fills that gap and gives the copy an identity.
Once you tell the model what your business does, which services you offer, and who you speak to, every piece falls within that frame. The AI writes from reality instead of guessing.
Consistency is a critical payoff too. When all your content shares the same tone of voice and brand context, readers feel they're talking to a single brand no matter which page they land on, which builds trust and recognition.
How to use it
- 1
Open the Brand Kits page
In the dashboard, go to /hesabim/marka-kitleri. You'll see your existing brand kits and can create a new one from here.
- 2
Auto-build by crawling your website
To start fast, give the tool your website address; it crawls the site, gathers context about your brand, and assembles the kit for you automatically.
- 3
Define what your business does
Write exactly what your business does and which services you offer. This lets the model produce content grounded in reality.
- 4
Specify your target customer
Define who the content speaks to and who your target customer is. The model tunes its tone and examples to that audience.
- 5
Add your logo and colors
Add your logo and brand colors to the kit. This visual identity rounds out the completeness of your brand context.
- 6
Set the tone of voice
Define how your brand speaks: serious, friendly, or inspiring. This tone carries through to every piece you generate.
- 7
Save it and select it during generation
After saving, choose it at the brand step of the new-content wizard. Every generation will use the brand context you defined.
Tips
- For a fast setup, crawl your website first, then manually fix any fields that are missing or need updating.
- Write what your business does concretely; vague descriptions produce vague content.
- Define your target customer clearly; that's the foundation for tuning tone to the right reader.
- Keep the kit current as your brand evolves; tone or service changes flow straight into your content.
Frequently asked questions
Can I build my brand kit automatically from my website?
Yes. Give the tool your website address and it can crawl the site, pull your brand context into the kit automatically, and then you can edit any fields you like by hand.
How does a brand kit affect the content?
The context you define is carried into every generation; your logo, colors, tone, what your business does, and your target customer are used by the model so the copy comes out in your brand's voice.
Can I keep more than one brand kit?
Yes. You can create multiple kits on the Brand Kits page and choose which one to use when you generate content.
What happens if I generate content without a brand kit?
Content is still generated, but you'll get more generic copy that lacks brand context. The brand kit is what keeps the output specific to you rather than generic.