What it does
Backlink Analysis examines your backlink profile — who links to you. By gathering the external links pointing to your site, it lets you see your off-page picture as a whole.
From that profile you can understand the signals that shape how search engines judge trust and authority (such as domain authority). Instead of individual links, you look at the overall shape of your profile.
It also surfaces link gaps: by seeing where your profile is weak, you identify opportunities for where you need to earn links.
Why it matters
No matter how strong your on-page SEO is, search engines largely judge a site's credibility by the links others give it. Backlink Analysis makes that invisible off-page layer visible.
You can't interpret your domain authority without knowing your own backlink profile. This tool clarifies who links to you, turning authority signals into a concrete picture.
Seeing link gaps grounds off-page SEO in data rather than guesswork. When you know where your profile is lacking, you can direct your effort to the opportunities that move the needle most.
How to use it
- 1
Open Backlink Analysis
Go to /hesabim/backlinks. The tool gathers the backlinks pointing to your site and summarizes your profile here.
- 2
See who links to you
Review your profile to see which sites link to you. This is the foundational picture of your off-page standing.
- 3
Assess the authority signals
Interpret off-page SEO signals like domain authority from the profile. Focus on what the profile says as a whole, not any single link.
- 4
Identify link gaps
Spot the areas where your profile is weak — your link gaps. These point to the opportunities you can focus on to earn links.
- 5
Set an action priority
Prioritize the gaps that will make the biggest difference, and plan your off-page work around those opportunities.
- 6
Revisit the profile regularly
A backlink profile changes over time. Return regularly to track new links and gaps that open or close.
Tips
- Look at your profile's overall health and trend rather than fixating on individual links.
- Use link gaps as an opportunity list; start with the ones that promise the highest impact.
- Off-page SEO moves slowly; revisit the profile regularly to track the trend.
- Treat backlink signals as a complement to your on-page work, not a replacement for it.
Frequently asked questions
What is a backlink profile?
It's the collective view of who links to you. Backlink Analysis gathers the external links pointing to your site to present that profile.
Why is this about off-page SEO?
Because links other sites give you are signals outside your own pages. They shape indicators like domain authority and form the foundation of off-page SEO.
What does a link gap mean?
It's an area where your profile is weak and there's an opportunity to earn links. Seeing these gaps helps you direct your off-page effort where it's most effective.
How often should I check the profile?
Since a backlink profile changes over time, it makes sense to review it regularly so you can track new links and shifting gaps.